Design must be approached as creating an experience, not a form. As an Industrial Designer with a focus on Human Computer Interaction, I believe it is not just the experience while using a product but the act of sharing an experience with others as well. It is easy to design something that is enjoyable to use but it is much more difficult to design something that makes you want to use it again. With this in mind, I design looking for a way to make products memorable outside of the short series of interactions you will have with it. Taking the entire experience of a product into mind from noticing it across a room, picking it up, and understanding its function I utilize both design methods and research methods to make compelling products.